You may think that customer surveys have nothing to do with HR, but we’ll happily tell you that they are very important. We’ve conducted a number of customer surveys for clients and seen fantastic improvements as a result.

We split our customer surveys into two categories. The first is to establish how happy the customer is with the services on offer and highlight any areas for improvement. From this we are able to identify the key training needs for the teams concerned. These areas for improvement can then be addressed, adding value to the business as a whole.

The second category, is a thorough mystery shopper survey. This helps to establish how proactive the sales team is, how good customer services are, and gives a general overview of the journey through your business. This results in follow-up training for the sales and customer services teams with great results.